Chorus

Chorus was a new IP from Deep Silver, launched into a highly competitive AAA market. The challenge was to define a clear identity and position the game as a distinctive new voice from day one. I led brand and marketing for the title, defining the core identity and go-to-market strategy, and shaping the campaign across trailers, key art, social, and product pages. Working closely with the development team, I defined the game’s market positioning and shaped the campaign across trailers, key art, social and store pages.